“Gio has an innate ability to turn abstract ideas into a unique creative vision. He isn’t afraid to take a creative risk and is hard working. ”
Vancouver Opera
Vancouver Opera hired Massive Media who hired me as Creative Director to create a modern and eye catching campaign for the 2017/2018 season. The VO board wanted to move away from the typical performance shots that they had used in the past and go with something more symbolic and fresh.
We presented 3 concepts and the board decided on a bold and vibrant color blocking look. I then created looks with the hair stylist and body painting artist to represent each of the 4 operas of the season. We hired 4 models and did a full day shoot to get all 4 looks with variations.
The client decided that the colour blocking look was a bit too far from what they had done in the past so along with our graphic design team we desaturated all of the colour in the photos and then added sharp pops of orange and yellow which are the brand colours for Vancouver Opera. The images were used on the website, posters, programs, buses, billboards, street pole flags and in all social media which helped increase revenue by 37% as well as sold 92% of seats and brought in $900 000 in ticket revenue just for Turandot alone.