My mission


I have a severe allergy to anything basic and boring and therefore I’ve made it my mission to create ads, video marketing, music videos and visual assets that go beyond basic.  

We all want to be entertained, so as a Creative Director and Art Director almost everything I create has an element of theatre and spectacle.

I am a huge advocate of brand integrity.  If a product can't live up to its marketing it is destined to implode.  I believe in honest marketing that builds trust and good will.


A picture is worth a thousand words so the following images and videos will give you a better sense of who I am than any bio I could write.

I wrote a fashion audiobook and workbook that became a University textbook.

Bachelor of Arts from UBC & Bachelor of Education from SFU

I am pretty obsessed with taking photos of flowers

People think I look like Leonardo DiCaprio

Always a lover of fashion

Always a lover of fashion

I was the CEO and creator of Pink & Grey Style & Image Consulting for over 10 years.

That time I was in a Popera Boy Band

My favorite person in the whole world, my sister Nella

On tour with my one man show "Making Of A Megastar"

I am a certified Interior Designer

So inspired by this woman

I was a spokesperson for Willowbrook & Bower Place mall for years

Thank you for taking the time to get to know me better.  For a more detailed bio and credentials, feel free to contact me.