Uqllu

I was hired by Pan American Silver to rebrand and create all visual assets for a luxury hand woven alpaca scarf company.  

Pan Am set up workshops in Peru to teach women how to weave and in doing so empower them and their families to thrive.  My job was to tell this story while creating a high end feel.

I was brought to Peru to meet the women and see the workshops and how they lived.  This trip was truly inspiring and I learned lots about the wonderful Peruvian spirit.  

Several meetings and mood boards later we settled on a new name for the brand as well as the new look and feel.  I went to work hiring the creative team to create all of the visual assets and copy for the website, look book and promotional materials.  I was also hired to design the scarves and be a spokesperson for the brand.

The new name of the brand was Uqllu named after Mamma Uqllu  who in Inca mythology is the goddess of weaving.

The new campaign was a success and Uqllu sold thousands of scarves across North America and was featured in People Magazine.  

The assets created were the website, look book, banners, social media images and videos, line sheets, labels, price tags, bags and anything else that contains a visual element.  

The success of the first campaign resulted in several more trips to Peru to design and launch the new season of scarves and open up the brand to include housewares. The campaign was such a success for Pan American Silver that it won them an international  social responsibility award.