Bringing Gio Amenta on as creative director for my video really took it to the next level. His creativity and eye for colour really brought everything together. His work ethic and infectious spirit make him a dream to be with on set.
— Madeline Merlo

Madeline Merlo

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I was hired by Rami Films to creative direct a music video for country singer Madeline Merlo’s new single Neon Love.  The initial brief was for a roller derby inspired music video but due to budget transformed into a more conceptual piece.  The record label as well as Madeline wanted a tropical feel mixed with neon and a girls' night out feel.

 
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After several meetings and mood and story boards we agreed on the final shots and looks and then it was time to hire the team for a 3 day shoot.  We created 7 sets for the video and corresponding wardrobe, hair and makeup for each. We also rented a vintage car for the shoot. I was on set all three days creating sets, approving all visuals and directing the talent.

We delivered a music video that exceeded the expectations of Madeline and the record label as well as the sponsor Palm Bay.  The video is currently playing across North America on CMT.