Madeline Merlo
I was hired by Rami Films to creative direct a music video for country singer Madeline Merlo’s new single Neon Love. The initial brief was for a roller derby inspired music video but due to budget transformed into a more conceptual piece. The record label as well as Madeline wanted a tropical feel mixed with neon and a girls' night out feel.
After several meetings and mood and story boards we agreed on the final shots and looks and then it was time to hire the team for a 3 day shoot. We created 7 sets for the video and corresponding wardrobe, hair and makeup for each. We also rented a vintage car for the shoot. I was on set all three days creating sets, approving all visuals and directing the talent.
We delivered a music video that exceeded the expectations of Madeline and the record label as well as the sponsor Palm Bay. The video is currently playing across North America on CMT.