“I felt like Gio looked into my heart and was genuine and careful. His branding and creative direction gave wings to my art.”
Ingrid Mapson
Ingrid is a classical crossover singer who needed to brand herself as well as create all the visual assets for her upcoming album and tour. In addition to creating a traditional brief for Ingrid I also put her through a full image consulting cycle to find out her colors, body type and universal style types.
I created a color story and mood boards that reflected the essence of Ingrid's personality, physical attributes and music genre. Once the boards were approved I hired a team to do a photoshoot and build a website along with other promotional materials.
Ingrid received a branding specs sheet, website, album cover and insert, promotional package, promotional video, media package, large stand up banner, new performance and public appearance wardrobe, headshots and social media banners and images.